Measurement
Rachel (Rocky) Gray
Cut her teeth at Ogilvy and Wieden+Kennedy on the Nike account. Five years into the GCC market and still finding it interesting. A committed vegan who rates animals well above most people. Rarely wrong about a number.
Guides by Rachel (Rocky) Gray
- How to prove content marketing ROI in the UAE: a setup your CFO will accept
- UAE ROAS benchmark: what your paid media should actually return
- I do not need flashy dashboards. I need revenue. Is there an agency like that?
- We are optimising for MQLs, not revenue. How do I fix this?
- Only 2.9% of MQLs become revenue? What that number really measures
- Meta tracking is failing after iOS updates. How do I fix this?
- How do I implement server-side tracking for my UAE business?
- Performance marketing measurement: the honest guide
- Do 95% of UAE businesses really not track marketing ROI? And are we one of them?
- Attribution is not measurement
Ready to be brilliantly boring?
One email. A straight answer about whether we are the right agency for what you are building.
- Media managed since 2025
- AED 18MMedia managed since 2025
- Avg. client ROAS
- 6.2xAvg. client ROAS
- Clients served
- 16Clients served